“We’ve worked with John at Appleson Agencies for a few years now, and he’s always been an absolute pleasure to deal with. John represents Emma Ball Ltd. with real enthusiasm and professionalism; continually growing our accounts in his area year after year through regular visits and calls.

His communications and commitment are excellent, he always goes above and beyond for his customers, and we consistently receive great feedback about him. My only criticism is that he’s an avid Leeds United supporter!”

“Having been in this industry for over 20 years and working with various sales agents, I can confidently say that John is amongst the best we have ever collaborated with. His ability to establish and maintain strong relationships, coupled with his results-driven mindset, sets him apart in the field.

We appreciate John’s tireless efforts in representing our company and look forward to continued success with him as part of our team. I wholeheartedly recommend John Appleson to anyone seeking a highly skilled and reliable sales agent.”

“We have consistently worked with John since 2016.

He is a friendly and brilliant sales agent, bringing new business each month as well as servicing older accounts.

He’s always keen to promote the business and work with us to get more sales. We highly recommend John!“

“John has been with Ragdoll Home since January 2022. During that time, he has introduced over 40 new accounts as well as continuing to professionally service our pre-existing accounts. He has supported us in the development of the business as well as adding valuable guidance to help our decision-making.

John has attended a lot of trade shows and has always been on hand to support us. He brings a lot of experience in the way agents work as well as intelligence on the various markets and locations he covers. He is a structured and professional agent who is never far away from his tablet.”

“John Appleson is unique! Wonderfully flamboyant and creative in attire, personality and attitude to business. John has been tireless in contributing to building the Heyland & Whittle brand throughout the North of England and has been effective in introducing our product ranges to discerning independent retailers, large and small, gathering new accounts for us to supply, which he supports and nurtures in his own special way!

John has worked with us as part of the Heyland & Whittle team for six years. In the ever-changing economy with the consequential challenges, he is always bright and encouraging, efficient and fun. Thank you John for your hard work!”

“It is now over 6 years since John Appleson became our agent in the north of England and in that time, he has delivered an eight-fold increase in our business. There has been no special secret to this achievement – no large accounts or big new product launches, just incremental steps of adding new customers each week and increasing the range with each customer.

Regular, consistent customer visits and sheer hard work has been the key. He is now our longest serving agent and shows no sign of slowing down”

“Since commencing with John as our agent 4 months ago, we have more than doubled our already extensive coverage in the North of England.

The integral management and collaboration with key accounts in the area means he has set us (and our stockists) up for great success in 2024.”

“John has always had an exceptional eye for successful products. Among many examples, John was early to spot the huge Beenie Babies trend in the 1990’s and maximise its potential to the benefit of his retail customers, and the supplier, alike.

John would often come forward with sensible cost-effective suggestions as regards how sales could be improved, often with in-store display plans. He has a keen eye for design, and I found his input of great use when my company was designing its own ranges and packaging. I saw his marketing skills translated onto his own product mix when he launched his company. As a person I have found John to be true to his word. Always enthusiastic; indeed, his enthusiasm is positively infectious. Never work shy. One hundred percent trustworthy.”