Waxkind
Kind-to-Earth Home Fragrance
Waxkind offers a best-in-class fragrance experience with sustainability at its heart, now extended beyond their bestselling wax melts to include matching candles and reed diffusers.
Crafted using plant-based ingredients and premium fragrance blends, the Waxkind range is designed to leave homes smelling incredible while remaining kind to the planet. With 20 popular core scents and rotating Limited Editions released throughout the year, the collection delivers variety and freshness that keeps customers coming back.
Sustainability sits at the core of the brand. All packaging is biodegradable, reusable moulds are made from recycled plastic, and through their environmental initiatives and tree planting programmes, Waxkind continues to actively give back to nature.
Waxkind is part of The Fragrance House Ltd Group.
Waxkind products are:
Nose Kind
Fragrances made with natural and organic plant compounds and essential oils for a powerful, long-lasting scent experience.
Plant Kind
No endangered plants are used in fragrance creation, and the brand supports nature by planting pollinator-friendly flowers and trees.
Animal Kind
All products are cruelty free and proudly PeTA accredited.
Wallet Kind
Premium, high-performing fragrances at accessible price points that encourage repeat purchase and multibuy sales.
Environmentally Kind
Reusable moulds made from recycled plastic, with FSC certified and 100% biodegradable packaging.
Carbon Kind
Ongoing tree planting and sustainability initiatives help offset the brand’s carbon footprint and support long-term environmental impact.
The Range:
Waxkind now offers a complete home fragrance collection designed to work together in-store, helping retailers increase basket spend and encourage repeat purchases.
Wax Melts
The original bestselling format, with each 50g bar providing up to 90 hours of long-lasting fragrance. Highly scented, plant-based and ideal for multibuy promotions, they offer exceptional value and strong customer loyalty.
Tin Candles
Featuring Waxkind’s bestselling fragrances in a clean-burning wax blend, these candles provide a premium burn at an affordable price point. Perfect for gifting, impulse purchases and everyday home fragrance, they fill the gap for well-made entry-level candles customers can trust.
Reed Diffusers
Long-lasting, alcohol-free diffusers designed for steady and reliable fragrance performance. With contemporary bottles and giftable packaging, they are ideal for everyday use and sit seamlessly alongside wax melts and candles to create a cohesive retail display.
Retail & Merchandising Support
Waxkind also provides flexible in-store merchandising solutions, including FSDU and CDU display units. These compact, easy-to-refresh displays maximise visibility, support impulse buys and make it simple to showcase wax melts, candles and diffusers together for strong sell-through and year-round sales.
